In an exciting turn for fans of Southern California hockey, both the Los Angeles Kings and Anaheim Ducks have unveiled striking new uniforms that pay homage to their storied histories while looking boldly toward the future.
A Royal Makeover for the Kings
The Los Angeles Kings have opted for a look that marries contemporary style with nostalgic elements that long-time fans will recognize. Dominated by the team’s traditional black, silver, and white colors, the new uniforms exude a clean, powerful presence. Particularly notable is the incorporation of a merged logo combining design cues from the Kings’ 1990s era with the crown from the team’s inception in 1967.
"This evolution is rooted in our 57-year history and embraces the elements of our eras. It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future," said Luc Robitaille, the Kings' president, and NHL Hall-of-Famer.
Enhancing the regal feel of the uniforms, the Kings have added a white patch on the home jerseys and a black patch on the away jerseys, promising a sleek and distinctive look whether the team is playing at Crypto.com Arena or on the road. Adding to the modernized ensemble are new matte black helmets exclusive to the home uniforms, which will be first showcased at the 2024 NHL Draft in Las Vegas.
As part of their promotional efforts, the Kings have also released a video featuring Snoop Dogg and the South Park character Eric Cartman, underscoring the team’s cultural ties to Los Angeles' unique brand of entertainment and sports.
A Fresh Start for the Ducks
Meanwhile, the Anaheim Ducks have introduced their own updated uniforms that prominently feature a refreshed logo on both home and away sweaters. Beyond mere aesthetics, this rebranding speaks volumes about the organization’s deep connection to Orange County.
"As our organization enters a new chapter of Anaheim Ducks hockey, we are proud to reveal our new, refreshed logo and uniform kit that identifies with the Orange County community. The Ducks are a symbol of Orange County, and our pivot to orange with an updated, iconic logo encompasses our past, present, and future," Susan and Henry Samueli, owners of the Ducks, conveyed.
The new Ducks logos serve not only as a proud emblem on their chests but also as a secondary logo featured on the shoulder patch. Additionally, the jerseys boast a striking new typeface and number palette inspired by Orange County's beloved art deco style, an elegant nod to the community that supports the team loyally. This refreshed color scheme of orange, black, gold, and white is as vibrant as it is symbolic.
The Ducks have made a point to connect their latest design initiative with local sports culture. Top-tier athletes, including baseball superstar Mike Trout and highly touted pitching prospect Paul Skenes, have been seen sporting the new Ducks uniforms. This crossover appeal only bolsters the Ducks' position as a vital part of Orange County's sports fabric.
With both teams taking strides to honor their pasts while embracing new looks, the upcoming NHL season promises to be visually exciting. Whether it's the Kings dawning their matte black helmets or the Ducks dazzling with their art deco-inspired font, fans from Los Angeles to Anaheim have much to look forward to as their teams hit the ice in elevated style.