The Los Angeles Kings have unveiled a new logo inspired by the iconic 1990s Gretzky era. This updated emblem is a thoughtful blend of historic significance and modern aspirations, aiming to create a bridge between the team’s celebrated past and its promising future.
A Nod to Gretzky’s Legacy
Wayne Gretzky’s tenure with the Kings had a profound impact on the team’s identity and branding. The new logo pays homage to this era by reviving the distinctive “Chevron” design that was a hallmark of the Gretzky period. The redesign is imbued with elements that connect historic moments with the franchise’s future ambitions, making it a fitting tribute to both past and present.
Design Elements
One of the most noticeable features of the new logo is the prominent placement of “Los Angeles” at the top. This detail emphasizes the team’s connection to its home city. Additionally, the updated version of the original 1967 crown has been incorporated into the design, blending historical reverence with contemporary flair. The logo encapsulates the rich history and ongoing evolution of the franchise, reimagining elements from the early 90s jerseys to resonate with today’s audiences.
Replacing the 2008 Emblem
The new logo replaces the previous one, which was unveiled in 2008. The redesign has been a labor of love, taking two years to finalize. The Kings’ organization wanted to ensure that the updated emblem honors the past while resonating with current fans. Luc Robitaille, the Kings' President, highlighted the extensive effort and collaboration involved in creating the new design.
Collaborative Effort
The design process included feedback from both past and current players, further rooting the new logo in the team’s 57-year history. “This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles,” Luc Robitaille said. “It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future,” he added.
Organizational Pride
Kelly Cheeseman, COO of AEG Sports, remarked on the pride felt throughout the organization. “From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us,” Cheeseman stated. The new logo is not just a design update but a symbol of the team’s pride and ambition.
Availability
The new logo will be available for purchase starting Friday, June 21, at the Crypto.com Arena’s Team LA Store. Fans will have the opportunity to own a piece of the team’s history while celebrating its future. The fusion of classic and modern elements in the logo aims to resonate with fans, making it a cherished part of their Kings memorabilia.
The Los Angeles Kings' new logo is a perfect reflection of the team’s rich heritage and its forward-looking vision. By honoring the past and embracing future possibilities, the organization hopes to connect with fans on a deeper level, creating a sense of continuity and shared history. The updated emblem stands as a testament to the Kings' storied legacy and their enduring promise to the city of Los Angeles.