The world of NBA broadcasting is on the verge of a significant transformation. Beginning with the 2025-26 season, fans will see "Inside the NBA," the beloved basketball show, expanding its reach across additional networks. This comes as part of a new broadcasting agreement announced jointly by the NBA, TNT Sports, and ESPN.
A New Era for "Inside the NBA"
The cornerstone of this new agreement is the continuation of "Inside the NBA," which will be independently produced by TNT Sports from its Atlanta headquarters. The iconic show, known for its insights, humor, and the vibrant chemistry among its hosts, will persist under an 11-year contract. "The opportunity to continue the iconic and Emmy Award-winning 'Inside the NBA' is a huge win for basketball fans everywhere," noted NBA Commissioner Adam Silver, reflecting the excitement surrounding the show's continued presence.
Star-Studded Lineup
At the heart of "Inside the NBA" is its charismatic quartet of hosts—Charles Barkley, Kenny Smith, Shaquille O'Neal, and Ernie Johnson. These personalities have become synonymous with basketball commentary, and their involvement in high-profile NBA events across networks is set to continue. Their dynamic interactions and authoritative analysis have made the show a must-watch for NBA enthusiasts. Their ongoing role will undoubtedly enhance the program’s appeal and keep fans engaged from season to season.
Global Expansion and Content Licensing
As part of the agreement, TNT Sports will secure a global license to create, produce, and distribute NBA content. This global deal allows for broader reach, ensuring that NBA fans around the world gain more access to the league’s entertainment. Warner Bros. Discovery also plays a crucial role in this new landscape, having secured a package of live games for international broadcast. This strategic move guarantees that the league's action-packed games and engaging narratives reach a worldwide audience.
Furthermore, the NBA plans to incorporate TNT Sports-produced content on its official website and app, further broadening the scope and accessibility of NBA media offerings. This integration presents exciting possibilities for the league and its partners to engage fans with rich, immersive content experiences.
Changes for ESPN and Big 12 Games
In an intriguing twist, ESPN has agreed to exchange its exclusive rights to 13 Big 12 football games and 15 Big 12 basketball games each season with TNT Sports starting in 2025. This swap signifies a strategic redistribution of content, allowing both ESPN and TNT Sports to tailor their focus and resources to areas that align with their long-term goals and viewer interests.
Despite these changes, ESPN will continue its well-regarded "NBA Countdown" production under the updated broadcasting framework. This ensures that its established audience can continue to enjoy pregame insights and excitement before each tip-off, maintaining a sense of consistency amidst the broader changes.
Resolution and Collaboration
This extensive collaboration and new broadcasting strategy come alongside the resolution of a legal dispute between the NBA and Warner Bros. Discovery. The settlement signifies a harmonious future where these entities can work in unison to enhance the viewer experience and expand the NBA's global footprint.
Indeed, the coming years promise transformation and growth for NBA broadcasting, featuring a mix of familiar elements and fresh strategies. With "Inside the NBA" leading the charge, basketball fans can anticipate richer and broader access to the sport they love, curated by some of the most respected voices in the game.